Our facebook application launched, with lets be honest, not the success we thought we would have. So instead of this being a failure, its turned itself into an lesson learned and a new opportunity. Part of our mistake with the facebook application, is we presumed a little to much, and we did a liitle to little. What do I mean by this?
Well we presumed facebook worked a little more like myspace, and we did too little by not adding the real viral component into the application.
Currently the pikipimp application doesn't make use of the valuable real estate offered by the facebook platform, the profile! If you create a pimped image within facebook at the moment, you dont get to see this image directly on your profile, it only appears in your gallery, big mistake!
So we are back to computer screens, fixing the errors of our ways, and look to relaunch in a few days. I suppose you think, yeah thats a pretty basic mistake, and well yes it is, but what has opened up for us is an even cooler application built on the same pikipimp framework, and just for facebook - pimpwars (coming soon).
